About Us
Cellera Medical is a trusted distributor specializing in medical devices and consumables, committed to providing high-quality products to professionals. With a focus on the B2B sector, we streamline the procurement process, enabling our clients to enhance patient care while maintaining operational efficiency.
Our Approach
At Cellera Medical, we believe in the power of natural ingredients to revitalize and rejuvenate the skin. Our formulations are meticulously crafted by our team of skincare experts, blending the latest scientific advancements with time-honored remedies to address a wide range of skin concerns. We are dedicated to providing you with products that are not only effective but also gentle and safe for long-term use.
Our Commitment to You
At Cellera Medical, our top priority is your satisfaction. We are committed to offering personalized support and guidance throughout your skincare journey. Whether you’re seeking solutions for dry, sensitive, or aging skin, our team of skincare enthusiasts is here to listen, understand your needs, and recommend the best products to help you achieve your desired results.
Leadership Team
Allan Sum
President
Allan Sum is a multipreneur with over 20 years of entrepreneurial experience, specializing in the B2B sector. His journey has been marked by the successful development of innovative business solutions across various sectors, generating millions of dollars annually, with a highlight in 2018 exceeding $100 million in sales revenue. Allan’s leadership has earned him widespread recognition, including the 2018 Association of Chinese Canadian Entrepreneurs Award, acknowledging his contributions to both business and the community.
Dr. Jae Hoon Cho
Medical Director
Dr. Jae Hoon Cho, MD, is a highly experienced and compassionate family physician with over 30 years of dedication to delivering high-quality, patient-centered care. A graduate of the Schulich School of Medicine & Dentistry at Western University, Dr. Cho is committed to providing comprehensive medical services that span preventive, acute, and chronic care. His extensive career in family medicine includes managing complex cases across a variety of settings, including obstetrics, hospital care, and chronic care facilities.
Known for his diligence and compassionate approach, Dr. Cho has earned a reputation for addressing the unique needs of each patient. His holistic approach to family medicine focuses on optimizing health outcomes through collaboration with specialists and delivering personalized care plans. He is dedicated to ensuring that his patients receive the highest quality treatment at every stage of life.
Dr. Greg Pugen
Medical Advisor
Dr. Greg Pugen is a highly respected physician with over 40 years of experience in medicine and aesthetic care. Based in Markham, Ontario, he specializes in anti-aging medicine, bio-identical hormone therapy, and cosmetic procedures.
A graduate of the University of Toronto Medical School, Dr. Pugen has an extensive background in primary care, emergency medicine, and rehabilitation. He has held leadership roles, including Assistant Head of Emergency Medicine at Scarborough Grace Hospital.
For over 25 years, he has led his own clinic, focusing on restoring vitality through hormone therapy, nutraceuticals, and advanced aesthetic treatments. He is also a recognized leader in regenerative medicine and a certified trainer for leading aesthetic companies.
Board-certified in Anti-Aging and Regenerative Medicine, Dr. Pugen continuously advances his expertise through global training, ensuring innovative treatments for his patients.
Ruel Jude Vasandani
Partner
Ruel is a Top-Tier Sales Professional with over 15 years of experience in promoting medical aesthetic products. He combines a degree in applied chemistry & biology with in-clinic expertise as a certified restorative hygienist. Ruel honed his marketing & sales skills at L’Oreal where he mastered the art of forecasting, successful product launches and gaining market share.
His journey has been marked by a relentless drive for excellence and he has leveraged his experience along with his scientific background to engage with healthcare practitioners on a deeper level to elevate their partnerships on growing several brands such as La Roche Posay, Skinceuticals, Dysport & Sculptra.
Ruel has a proven track record of managing multimillion dollar accounts & consistently exceeding sales but at the core, his commitment to nurturing & developing client relationships is what he values above all else.
Aaron Routledge
VP, Sales and Marketing
Aaron Routledge is a highly accomplished sales and account management professional known for his exceptional ability to drive business growth and foster lasting client relationships. With a proven track record of exceeding sales targets and securing substantial revenue, Aaron’s strategic approach to client acquisition and retention consistently delivers outstanding results. His expertise in goal-setting, forecasting, and planning ensures sustained business success, making him a valuable asset in any organization.
